Building a Budget that Empowers via Flexibility

Each September, a great deal of my focus migrates to budgeting for the next fiscal year. Even while the current fiscal year is just getting its start, many senior managers at Arena Stage are focused on the following year, knowing that in just under four months, a new subscription campaign is set to launch. As summer comes to an end, and the new theater season begins, I find myself already thinking about how in many cases, budgets are created to restrict, rather than to provide, flexibility.

If there is one thing I have learned since 2008, it’s that success is greatly dependent upon one’s ability to adapt quickly to changing circumstances. I’ve always been fascinated by people who consistently make the choice to stick with a strategy that isn’t working instead of leaping into the unknown. In doing so, many believe they are mitigating risk, however refusing to adapt when a strategy is clearing collapsing only ensures failure, and what could be riskier than that? Those that are change adverse often times use a rigid budget to fortify their position, but a good budget lives and breathes with an organization, thereby providing plenty of flexibility when needed.

When budgeting, common practice at many non-profit performing arts organizations allocates revenue and expense into two categories: contributed (development) and earned (marketing). In doing so, each department is assigned resources and given revenue goals with a simple charge–use the resources provided to generate the targeted revenues. In my career, I have observed that this system of allocating resources and establishing revenue goals for separate and distinct departments can lead to inefficiencies that reduce, rather than maximize, return on investment.

Let me give an example:

Organization X anticipates that a certain production will achieve a significant single ticket revenue target, and as such, budgets higher than average expenses for advertising. The production opens to less than stellar notices, and word of mouth isn’t helping either. After several weeks of slow sales despite the considerable investment in advertising, management concludes that the additional expenses set aside for marketing aren’t providing the necessary return on investment, and asks that you reconsider your strategy. Meanwhile, you’ve begun to hear from the development department that the first annual fund campaign of the season is substantially over-performing, although they don’t have the additional funds needed to grow the campaign beyond what was initially budgeted for.

In these types of situations, many marketing directors would reallocate funds from the under-performing production to productions later in the season, even though those productions, if budgeted properly, should already have plenty of resources allocated to support them. Fearing that they won’t receive adequate resources in future budgets if they “give back” money in their expense budget, marketing directors can feel like they are incentivized to ineffectively spend resources on a struggling production or to reallocate them to productions that are already resourced appropriately. Meanwhile, the development department has struck gold, and could desperately use an infusion of additional resources, but none will come.

To avoid situations like the above, I believe budgets should be created with minimal essential resources allocated to each revenue stream, ensuring that each is supported adequately. Resources traditionally budgeted above the minimal level for campaigns that are anticipated to do well, should instead be used to fund a reserve that is used to allocate additional resources to over-performing revenue streams based upon actual highest achieved return on investment. Why religiously stick to a budget that 10 months prior allocated additional resources to anticipated successful revenue streams when current reality indicates that the additional expenses aren’t warranted? Wouldn’t it be nice to be able to move resources across departments to invest in activities that are actually over-performing rather than those that we thought would over-perform?

In addition, chief development officers and chief marketing officers should share responsibility for the total revenue goal of the organization, thereby eliminating any territory related issues that may arise. Together, they should be charged with shifting resources on a regular basis to fund activities that reduce cost of sale, maximize return on investment and best position the organization to achieve the annual institutional revenue goal.

At the end of the day, performing arts organizations are having to use their limited resources much more wisely than in previous years, and that reality should force all senior managers to reexamine how resources are allocated and spent.

Content Optimization

There are many aspects of the optimization process. Content Optimization is one example. Google to keep the process of biological research, they keep changing their algorithm. In this basis of the algorithm they consider nearly 200 aspects, including the contents of these aspects. Sometimes it seems that the incoming links from high PR offer greatest benefit well-written and optimized content, but what if the page rank of such declines inbound links. It will surely affect the performance of the site. Thus it is said that content is king. It will definitely add to the performance of the site and there is no risk of adverse effects. Hope now it is clear that the optimization of content is one of the best ways to achieve a good ranking in the SERP, but also noted that even if it’s keyword density is much debate in many forums and chat rooms is that the maximum density permitted keywords. Hope it is about 2% to 5%.If you wrote an article about 100 words that your targeted keyword should be repeated only 2 to 5 times. As these will lead to spam. Much care must be taken while you are taking such a decision. From SEO should consider this.

There is much confusion about what the keyword density for maximum search engine is not the same as for someone else. Chasing the density of one may very well destroy your efforts on another. The best way is to write the content, in view of visitors, not search engines.

It is also possible to get good public relations and higher position in SERP by using unethical methods, such as hidden text, font sizes very small and other tactics that basically hide text of a visitor directly, but remember such a ranking is only for short base when you notice that you are definitely going to be thrown in research, and these will certainly create a bad impression about you or your company in the minds of visitors and search engines.

Meta Tag Optimization

The initial phase of the Internet and search engines, meta tags on the contents of a secret weapon known as search engine positions. It have been so easy to get to the top of Serp days late, but people started using it incorrectly. They (spammers) began to exploit this feature by entering keywords in the meta tags have nothing to do with the contents of the site.

They do all the major search engines look down when they scored most relevant research to address the situation they began to pay attention less to these meta tags, and emphasis was given to the actual content of pages. Not that it’s totally irrelevant to a ranking of the website, but it seems that many search engines use them as a minor addition to the text in the body tag and the title of your web pages.

Like many of them try to give more importance to the description meta tag, as they often are considered SERP.

Its HTML format looks like these:

HEAD

TITLE your Descriptive keywords title goes here TITLE

META NAME=”Description” Content=”Your keyword description”

META NAME=”Keywords” Content=”Keyword (separated by a commo)”

HEAD

(Note: In the tag above arrow mark is not used, please consider the same)

This is an HTML tag that provides information on the web page content as what HTML specifications a web page or a description of its contents. A meta-tag does not affect the form of a Web page that is displayed in a browser window.

Title Tag Optimization

The title tag is considered one of the most important factors with respect to the algorithmic weight given to them by search engines, they are even more important that the site content and links pointing to them. Although it is often overlooked by the webmaster and other attempts to optimize their sites for traffic from search engines targeted.

It works just like the name of the book. Suppose, for example, you need the book “Internet Marketing”. Walk in the library search the titles of all this, see the book titled “The Best Internet Marketing Tips” and have that book. Fortunately, there were some other books in the library, which had more information about Internet marketing that you have taken, but the title does not care. Search engines also do the same thing, look at the title of a web page and decide what it is.

One of the easiest ways to optimize the placement in search engines is simply using keywords in the post titles when it comes to optimizing blog I think the web page and job titles are very important. Google in particular seems the value of words in your title very high.

Research shows that people are looking online a lot, the names of products and people, and are often very specific to their search. So it is always the best idea to do the things written in the title reflects.

Identify The Keywords Best Business

What is the purpose of a business website? It is not created just to have fun, but to make an online presence for your business. In the early days, before the development of Internet has been very difficult to get business from the boundaries of the area, as there was not sufficient exposure of the company and therefore the unit is close to them or known them to get business from them, although they give a product of low quality at high speed. Following the development of marketing terminology in business all these cases that can not get business across borders has begun to capture the attention of these customers. They thought it wise to buy the product of those who give with good quality and low prices. So at this stage the market was competitive in nature. Different types of marketing techniques have been developed in the market but the market still remained at a local level.It was after the development of the Internet throughout the company in the world had changed. Now we can say that the world is a market. With the development of the Internet and other technologies, it is now possible to buy or sell things all over the world.

Many business entities doing research in various products or services using search engines. When they can get all the information and the status of the product market. Thus, they can decide what should be the price, and so choose the best retailer to give. This way they can save a lot of their business.

Now we can talk a little about search engines. There are various search engines in the online world. Among them, Google and Yahoo play a major role. Google dominates the market and generates 75% of Internet search traffic. Now let’s see how this research are made. It is very logical, if I want to buy a mobile handset that surely I will do the search with the keyword mobile phones, mobile phone and so on. Now I hope that I had too many results for my research and other requirements, it must be of Nokia should include the camera and all modern facilities. Can I add two more three words, ie last Nokia mobile phone, so these will give me the filtered results. It is therefore very clear from these individual requirements that will determine the keyword used for searching. Since all are not identical, they have different way of thinking so they do research with different expressions.

Google keeps a record of all the research done and creates a database called Google Ad Words. It gives us information on the various keywords for searching. So now we have information on the development or common keywords used by customers to find the product or service, but wait do not think you have the great secret, using the same keywords, you can get a lot of activity. You forget that you as many business units on the market, you can be the newbie, but they are an established entity will have strong market power. So it will not always be easy to compete with companies or perhaps not wise to waste resources to compete for the keyword activities such as the enormous competition. The best technique is to choose keywords that hold more research and less competition. In doing so, we can readily visible in the research as clients.

Nowadays the latest trend is to keep the long keyword or more specified phrase as the keyword. This can fetch you with the more selected customers of the market.

Suggest A Site Pages

Tips of the pages are the most important aspects of a successful website. Depends on the type of website you want to optimize. Pages that work for one type of site may or may not work for other types and some are like that are common to all. So before you start thinking about what to write, it is important to create a plan that describes what each page should contain. Here is a list of important information that can or should be included on your site.

(1) Home Page :- They are obviously the first page of the site. Normally, this page includes information about what you can do for your customers and that the site concerned and sometimes includes links to inside pages.

(2) Products / Services :- Normally, these pages are the type of products or services to sell. It should have different pages for each of the products and services, discussing their benefits and use to divide the links on the same page. These can help you gain the trust of customers.

(3) About Us :- This is one of the most important pages as it tells your customers about who you are and why they should buy your products, services. This is the page where you branch off of others, for most companies included their faith, vision, technology, information about their staff and recently completed projects.

(4) Contact Us :- Try to place your data in as many places as possible. Normally, this page includes all the details about the company, such as name, address on file. Branch address, website URL, email address, phone, etc..

(5) Testimonials :- Testimonies of current customers to gain the confidence of potential customers. At this point, you need to make sure the testimonials are real, and if possible provide contact information for a person who has submitted a recommendation for you.

(6) FAQ :- Which showed a significant time savings for many companies. Instead of having to answer the same question over and over again, put in place and keep adding to them. The more information you have on your site as quickly as you need to answer the question by email or telephone. Although the trend these days is to keep the link to speak (ie, live chat) to any executive customer online. So I certainly can not be resolved at the earliest, would not have to email or make a phone call from it.

(7) Site search :-Some of the visitors to your site do not necessarily know exactly what they want, but if you include the search function on your site, can be found easily. How search engines, a feature so that visitors enter the word or phrase and then search on your site. It ‘s like a mini search engine. Normally, this function is not a separate page, but these links are stored on the home page.

(8) Privacy policy :- Privacy continues to be a big problem for customers to shop online. Concern about how their information is used, is a major obstacle in the sale. Here, by sharing information on privacy and certification can gain the trust of customers.

(9) Site map :- Sitemap recall the contents. It shows how visitors to your site is low and can easily jump to any part of the site by clicking a link in it.

SEO And Activity Includes

SEO or Search Engine Optimization is a key part of the website specifically developed. Beginners in the same area confused about what SEO is and what you are given the same table. We hope that no one can know everything about their early stages, it is time, practice and experience, which makes them perfect.That person who constant communication with professional they go ahead and move with good knowledge.
Hope is not a list, which covers the whole subject of SEO because it is an ongoing process. Even then some quick action which proves useful for those who want to make life SEO and start it.

1) Identify Errors in website : As per W3C Validation or Standards and sort out the same.
2) Suggest Pages in website.
3) Identify the best business keywords.
4) Title Tag Optimization
5) Meta Tag Optimization
6) Content Optimization
7) H1 Tag Optimization
8) Web Blog Marketing
9) Free Search Engine, Directory submission.
10) Social Media Optimization.
11) Free Classified Creation.
12) Article Submission.
13) XML Site map Generation and Updation.
14) Integration Website with Google Analytic s.
15) Press Release Submission.
16) Maintaining Keywords Progress.

We hope this is not end of the list. Please add new techniques developed to facilitate a beginner in the same professional person.

Forum Link Building – The Best way of Link Building

The most important part of building a web business (traffic) is gaining quality backlinks in a particular way, the links back. It becomes important for you to get a unique relationship with a niche keyword phrase, which increase your websites search engine rankings. The number of links in a better quality you get, your site will soon achieve excellent results and you too.

Although the construction of backward linkages, we believe that blogs and forum link on the page rank higher. However, calls one way link to your site takes time and effort, but the services of link building can perform this task. So, Link Building Forum is one of the smartest way to get thousands of links to your site for your keyword phrase can be beautiful, with a link building high quality service.

Forum Link Building Link Building offer an excellent solution for customers who are a novice and fighters. It’s just having a website is not enough, but give it a push, a complete link building campaign is needed. They have an excellent professional team are very dedicated and will make a way to connect to the website of the campaign. These things are important and necessary to get a unique link. You could easily search engine visibility and hype to attract visitors to your site, its products and services.


The main feature of sharing them with the other members in the social groups is what makes this strategy an effective as a part of the SEO techniques for any online business in the global cyber village. Social bookmarking works best to the advantage of the world wide web business as the world wide web-site that is tagged is exposed to a size able number of users thereby living up to the relevance of social aspect.

Through the multiple accounts that our specialists have in different sites they participate actively in the social bookmarking activity. Our SEO Specialists will generate fresh lists every day to meet the requirements of our clients in varying niches. They then post a link to your site in the relevant niches.

This method is completed with great circumspection taking some time so that this SEO strategy meets the purpose it purports to. Our social bookmarking service is found to be more reliable as sites are bookmarked by actual human beings and links are created than the usual computer algorithms.

Finally, this ends in a high rank in these social bookmarking sites and concomitantly gets lifted and indexed by major search engines.

When our specialists make manual submissions and post the link to your web-site as a specific social bookmark, it is recognized by the others in the social group as being relevant to what they are looking for and enjoyable . More the number of bookmarks for your web-site, more popular do the links become and draws targeted traffic.

Overview of Social Bookmarking

  • · Submissions to top social bookmarking sites leads to site`s popularity & traffic.
  • · Manual submissions to different sites by specialists in the field.
  • · Quality way links and permanent links, with no requirement for reciprocal links.
  • · Can view top quality PR sites that they submit.
  • · Competitive prices and whole stock of social bookmarking services.
  • · Round the clock customer support support.




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Social Bookmarking – Best Way of Top Ranking

Social bookmarking is an effective social media device which has become the most sought after web marketing service to increase the occurrence of one’s web-site so as to increase the traffic and generate more sales for the world wide web business. Social bookmarking service facilitates the users to tag the sites with relevant keywords so that they can store them at a specific basically available location.

The main feature of sharing them with the other members in the social groups is what makes this strategy an effective as a part of the SEO techniques for any online business in the global cyber village. Social bookmarking works best to the advantage of the world wide web business as the world wide web-site that is tagged is exposed to a size able number of users thereby living up to the relevance of social aspect.

Through the multiple accounts that our specialists have in different sites they participate actively in the social bookmarking activity. Our SEO Specialists will generate fresh lists every day to meet the requirements of our clients in varying niches. They then post a link to your site in the relevant niches.

This method is completed with great circumspection taking some time so that this SEO strategy meets the purpose it purports to. Our social bookmarking service is found to be more reliable as sites are bookmarked by actual human beings and links are created than the usual computer algorithms.

Finally, this ends in a high rank in these social bookmarking sites and concomitantly gets lifted and indexed by major search engines.

When our specialists make manual submissions and post the link to your web-site as a specific social bookmark, it is recognized by the others in the social group as being relevant to what they are looking for and enjoyable . More the number of bookmarks for your web-site, more popular do the links become and draws targeted traffic.

Overview of Social Bookmarking

  • · Submissions to top social bookmarking sites leads to site`s popularity & traffic.
  • · Manual submissions to different sites by specialists in the field.
  • · Quality way links and permanent links, with no requirement for reciprocal links.
  • · Can view top quality PR sites that they submit.
  • · Competitive prices and whole stock of social bookmarking services.
  • · Round the clock customer support support.


On Page Optimization – Mostly overlooked in the entire SEO Campaign

I have come across many SEO who are in the field since last 2 to 3 yrs but they are not conversant with on page, they just stick to Off Page Submission. They make article submission, directory submission, Press Release Submission do social bookmarking and also some time use various blog platforms to publish blog and get back link from them. But I was amazed to see how a person can be an SEO Expert or Analyst without knowing the On Page tricks. Though I admit that Off Page carries the major portion of the Campaign but I must want to inform you that never look down On Page Optimization. In fact the success of a campaign depends upon a proper on page optimization. A Relevant Title Tag, Meta Description, H1, Alt Tag and Content plays a huge role in success or otherwise of a campaign. So newbie’s in the field make sure to learn on page too as in past a single mistake in On Page doesn’t make any harm to the website but now in the world of rising competition make sure a single On Page mistake can ruin your hard work in terms of Off Page Optimization.

So Now I don’t want to elaborate this talk but at the same time I will not leave this topic as only a talk but I am going to share all the On page secrets and necessary steps to be learnt to become a Complete SEO Master One by One and this post is the Start of the same. For the On Page optimization the first step is to be learnt is about FTP and how it is useful. Many out there might be well versed with the FTP i.e. File Transfer Protocol and some of you might be ignorant about the same. FTP is software by which you can connect to any remote server by entering IP address of the server, user name and password. You can have free version of Cute FTP by making an online search and make sure to install the same. Once installed try to connect and you can enter the root folder of the Server where the website is hosted and thus by the way you can find all the pages, folders and database over there.

The right hand side of your software is the path to your desktop PC and the left hand side is the path to your remote server where you have hosted you Website. Up to this step any layman can do but from now you require little care as a single mistake can delete your online page or in case may delete your entire database. So make sure to take back-up of entire hosted website. Now the question arise how I should take the backup. Backup is not other than copying the data to some another location in your local PC or network. This data can be used in case any damage occurs to the hosted online database. Hope up to this steps you have understood what is FTP, how to use them to reach any root folder of any hosted website and taking backup. Hope this much is enough for this post. In the next coming post I will be discussing how to edit the pages and make On page changes which makes each web page SEO friendly.