The Importance of Customer Engagement in Marketing For Building Brand Loyalty

As the digital age continues to evolve, so does the marketing landscape. The days of simply pushing out promotional content to your audience are long gone. Instead, businesses must now focus on engaging their customers in a meaningful way to build brand loyalty and increase retention. In this article, we will explore the importance of customer engagement in marketing and provide tips on how to create engaging content and measure customer engagement.

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Measuring the Success of Your Marketing Efforts: Metrics and KPIs to Track


As a marketer, it’s crucial to measure the success of your marketing efforts to determine whether your strategies are effective or not. But how do you measure success? This is where metrics and key performance indicators (KPIs) come into play. In this article, we’ll explore some of the most important metrics and KPIs that marketers should track to measure the success of their marketing efforts.

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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.