Many business entities doing research in various products or services using search engines. When they can get all the information and the status of the product market. Thus, they can decide what should be the price, and so choose the best retailer to give. This way they can save a lot of their business.
Now we can talk a little about search engines. There are various search engines in the online world. Among them, Google and Yahoo play a major role. Google dominates the market and generates 75% of Internet search traffic. Now let’s see how this research are made. It is very logical, if I want to buy a mobile handset that surely I will do the search with the keyword mobile phones, mobile phone and so on. Now I hope that I had too many results for my research and other requirements, it must be of Nokia should include the camera and all modern facilities. Can I add two more three words, ie last Nokia mobile phone, so these will give me the filtered results. It is therefore very clear from these individual requirements that will determine the keyword used for searching. Since all are not identical, they have different way of thinking so they do research with different expressions.
Google keeps a record of all the research done and creates a database called Google Ad Words. It gives us information on the various keywords for searching. So now we have information on the development or common keywords used by customers to find the product or service, but wait do not think you have the great secret, using the same keywords, you can get a lot of activity. You forget that you as many business units on the market, you can be the newbie, but they are an established entity will have strong market power. So it will not always be easy to compete with companies or perhaps not wise to waste resources to compete for the keyword activities such as the enormous competition. The best technique is to choose keywords that hold more research and less competition. In doing so, we can readily visible in the research as clients.
Nowadays the latest trend is to keep the long keyword or more specified phrase as the keyword. This can fetch you with the more selected customers of the market.