In today’s digital age, social media has become a vital tool for businesses to promote their products and services. With the rise of social media platforms, influencer marketing has emerged as an effective way to reach a wider audience and increase brand awareness. Influencer marketing involves partnering with social media influencers to promote products or […]
Economic downturns or recessions can be tough for businesses, especially small and medium-sized enterprises (SMEs) that are often hit the hardest. It can be tempting to cut costs and put marketing on the back burner during these tough times. However, studies have shown that companies that continue to invest in marketing during economic downturns can […]
Marketing a website on Google effectively can seem like a daunting task, but with the right strategies, it can be a very rewarding experience. Google is one of the most popular search engines in the world, with billions of searches made every day. It is, therefore, crucial to develop an effective marketing plan to ensure […]
Social media has become an integral part of our daily lives, but it’s not as effective as it used to be for brands. According to the latest social media engagement rate benchmark report, social media platforms like Instagram, Facebook, and Twitter have seen a decline in organic engagement rates, posting frequency, and holiday hashtags. However, […]
Microsoft’s search engine, Bing, is increasing its limits on chat sessions by allowing up to 6 “turns” per session and 60 total chats per day. This follows a previous announcement that limited chat sessions to 5 turns per session and 50 turns per day. In addition, Bing will increase the daily cap to 100 total […]
Social media marketing is a powerful tool for businesses of all sizes. With over 4.2 billion social media users worldwide, social media provides businesses with a unique opportunity to reach a large and engaged audience. However, simply having a social media presence is not enough to achieve success. In this article, we will explore some […]
Mark Zuckerberg, the CEO of Meta (formerly Facebook), recently announced the launch of a new subscription bundle called “Meta Verified” for Instagram and Facebook users. The bundle includes features like a verified badge, proactive account protection, account support, and increased visibility and reach. The company plans to test the offering in Australia and New Zealand […]
Content marketing has become one of the most effective strategies for building brand awareness, generating leads, and driving sales. By creating valuable and relevant content that addresses the needs and interests of your target audience, you can establish yourself as a trusted authority in your industry, and build a loyal following of customers who are […]
As a marketer, it’s crucial to measure the success of your marketing efforts to determine whether your strategies are effective or not. But how do you measure success? This is where metrics and key performance indicators (KPIs) come into play. In this article, we’ll explore some of the most important metrics and KPIs that […]
Creating a compelling ad campaign is both an art and a science. A successful ad campaign must not only capture the attention of the target audience, but also communicate a message that resonates with them and motivates them to take action. In this article, we will explore some of the key elements of a […]