Any avid website owner knows how critical it is to have a website that contains large amounts of genuine ‘content’. These days a website pretty much lives or dies by the amount of content it has on it. A simple and brutal truth of today’s Internet is t…
There are various approaches and method to online marketingand online website advertising techniques. It is important know about each method so that one can compare the results. this list sums up the online marketing methods. Take a deep breath. This l…
The best and successful marketers have a special care writing a sample sales letter Describing the benefits of a product or service and it have to be a long sample Sales letter to build a nice income online. There are two good reasons. A long sample sa…
The following are ways you can make money from selling Private Label Rightsproducts:Upfront Sales : This is the most attractive part of selling Private LabelRights. Private Label Rights can range from a few dollars to eventhousands of dollars, dependin…
All it takes is a little theory practiced and applied, and soon you will find that marketing comes naturally.
Marketing is more than sales. Marketing is the set of activities used to
1. get your potential customer’s attention
2. motivate them to buy
3. get them to actually buy
4. get them to buy again (and again…)
Marketing is how you define your product, promote your product, distribute your product, and to maintain a relationship with your customers.
Marketing theory is made up of the 5 P’s . Product, Positioning, Place, Price, Promotion. Each “P” contributes to your marketing mix.
Marketing mix is the very populer concept. In fact, before understand all of Marketing mix, you should have understand what is the STP (Segmentation, Targeting and Positioning).
Source :http://www.determan.net/Michele/markethome.htma
This is one of the intersting site to learn what is marketing…
Marketing myopia is a term used in marketing . Indeed, one of the most important marketing papers ever written [[1]] was that on `Marketing Myopia’ by Theodore Levitt. This paper was published in the Harvard Business Review; a journal of which he is no…
Here are some things to keep in mind:
Advertising.
Reaches large, geographically dispersed audiences, often with high frequency; Low cost per exposure, though overall costs are high; Consumers perceive advertised goods as more legitimate; Dramatizes company/brand; Builds brand image; may stimulate short-term sales; Impersonal, one-way communication; Expensive
Personal Selling
Most effective tool for building buyers’ preferences, convictions, and actions; Personal interaction allows for feedback and adjustments; Relationship-oriented; Buyers are more attentive; Sales force represents a long-term commitment; Most expensive of the promotional tools
Sales Promotion.
May be targeted at the trade or ultimate consumer; Makes use of a variety of formats: premiums, coupons, contests, etc.; Attracts attention, offers strong purchase incentives, dramatizes offers, boosts sagging sales; Stimulates quick response; Short-lived; Not effective at building long-term brand preferences
Public Relation.
Highly credible; Very believable; Many forms: news stories, news features, events and sponsorships, etc.; Reaches many prospects missed via other forms of promotion; Dramatizes company or product; Often the most under used element in the promotional mix; Relatively inexpensive (certainly not ‘free’ as many people think–there are costs involved)
Direct Marketing.
Many forms: Telephone marketing, direct mail, online marketing, etc.; Four distinctive characteristics: Nonpublic, Immediate, Customized, Interactive; Well-suited to highly-targeted marketing efforts
Source : http://www.davedolak.com/promix.htm
The gender game is a subtle but powerful one. The fundamental difference between the sexes has been the subject of much debate, research and humour.The opportunities to capitalise on a real understanding of the psyche of the consumer in all its richnes…
A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well they meet customers’ key requirements.You can do this by drawing two lines in the form of a cross. These two lines represent a continuum of bad to good performanc…
Advantage of watching what specific customers pay, not just what they say, is that this enables the tracking of lifetime purchases, a critical ingredient in determining the lifetime value of specific customers and customer segments. To beprofitable, in…