Economic downturns or recessions can be tough for businesses, especially small and medium-sized enterprises (SMEs) that are often hit the hardest. It can be tempting to cut costs and put marketing on the back burner during these tough times. However, studies have shown that companies that continue to invest in marketing during economic downturns can not only survive but thrive. In this article, we will explore how companies can use marketing to their advantage during recession and economic downturns.

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