Content Marketing: A Comprehensive Guide
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Content marketing is a strategic approach to marketing that focuses on creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined target audience — and, ultimately, to drive profitable customer action. It is a way to connect with your customers, build trust and credibility, and establish your brand as a thought leader in your industry.
In this comprehensive guide, we will explore the fundamentals of content marketing and how to create an effective content marketing strategy.